PARTH JETHVA

ARTIST, VIDEO CREATOR

With everything started up in February 2017 after finishing my higher education, I was baffled with what should I do next. Education system to me always felt inadequate - do the standardised test, keep heads down, obey instructions, don’t challenge authorities, don’t fail and that’s daunting for artistic people limiting their potential. So, I never wished to continue further for any degree. Thereafter, I took a break to figure out the first step towards cinematic film/art and started pursuing visual content - recording, editing, practising and uploading. I used to put eight hours on average learning different software and tunnelling down the camera basics, cinematic language, creating structure, visualising execution and editing. I never just intended to make a video, rather I wanted to focus on art and connections that characterize me, to deploy emotional context and to produce interactions that people care deeply and feel a kind of connection through it. I wanted to bring my self to work - engage in a form which requires soul and doing it for the right reason, build value, stay persistent, create something worth talking about, and have them spread the word. All these years I have worked with corporate businesses, individuals and different organisations promoting their growth. I always desired to stop complying with the structure and make conceptual foundations - to do it for respect, connection and to cause change. I like to keep my circle small, discipline my work and retain my solitude. While I am not creating, I spend time reading spiritual, conspiracy, and intellectual books which add to my wisdom.

​​

Words for all readers: We live in a hypercompetitive world involving art, gifts and fear and ability of us to make an indispensable contribution to something we care about. You have brilliance in you, your contribution is valuable and the art you create is valuable. Only you can do it, and you must. Society rewards you for standing out, for giving gifts, for making connections and being remarkable. I am hoping you will stand up and choose to make a difference. For me, success means being an artist, to lead, be remarkable, be generous, connect humans, conserve nature and to help people break their beliefs' barriers and recognise their true potential.

I want to know that the art I am creating is causing a positive change and someone decides not to give up because of what I create. Your support means a lot. Thank you truly.